Posts Tagged ‘gary vaynerchuck’

Personal Branding

Posted in Web on January 17th, 2010 by David – 1 Comment

A month or two ago, I came to the conclusion that I was sinning against one of the basic rules of modern communication by having a multitude of blogs, without a very clear distinction between them. I posted family-related news on this blog, along with news about my upcoming 3Mension.com site.

Of course, that’s wrong.

If your goal is to build a brand, you need distinct and clear communication. You can be certain different people will want different types of information when coming to your site. People going to karekiet39 will do so because of family- or home related stuff. People going to the 3mension blog will want to know the latest facts about 3mension, but couldn’t care less if we redecorated the garden last weekend.

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