Personal Branding

A month or two ago, I came to the conclusion that I was sinning against one of the basic rules of modern communication by having a multitude of blogs, without a very clear distinction between them. I posted family-related news on this blog, along with news about my upcoming 3Mension.com site.

Of course, that’s wrong.

If your goal is to build a brand, you need distinct and clear communication. You can be certain different people will want different types of information when coming to your site. People going to karekiet39 will do so because of family- or home related stuff. People going to the 3mension blog will want to know the latest facts about 3mension, but couldn’t care less if we redecorated the garden last weekend.

That means that from now on, I’ll try to post as correctly as possible on each site. It means keeping up with different sites, but it also means I’ll have much more opportunities to write something, as I can have more dedicated blogs. This means:

  • Family life can be found on karekiet39 from now on
  • anything related to 3mension.com will be on the blog on that site
  • This blog will have more focus on Game development (Unity3D/Torque3D), ImpressCMS and Tech talk

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Every now and then, I go and have a look at people I know on the ‘net, and I noticed this post on notrevie.ca, describing exactly the same thing. I must be doing something right somewhere if even Marc-André is doing it now. As a web entrepreneur, he has a good view on this matter, and I tend to agree with many things he does and says. Most of these thing are not rocket science either, but just plain old “good sense”.

It seem that I even follow the principles of Gary Vaynerchuck, one of the rock-star types which is currently the hype in the Web2.0. Work 9-5 (a regular day job), spend a couple of hours with your family, and 7-2 is plenty of time to do damage (Gary Vaynerchuck 12:15). Let’s see how that plays out.

Follow your dream…

One thought on “Personal Branding”

  1. Thanks for the good words :-).

    “People going to the 3mension blog will want to know the latest facts about 3mension, but couldn’t care less if we redecorated the garden last weekend.”
    LOL so true! Exactly what I thought when I created http://malanciault.com and move all the geek stuff from http://notrevie.ca to this new blog.

    And yes, personal branding is indeed very important in a Web business or any business for that matter. And it needs to be done right!

    Keep up the great work !

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